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Essential Marketing Collateral for your Business: The Ultimate Checklist
- December 15, 2024
- Printing Tips
Print marketing collateral is key to making a lasting impression. High-quality printed materials help businesses build credibility, attract customers, and reinforce their brand identity.
From business cards to brochures and signage, ensuring you have the right printed marketing materials is essential for effective brand communication.
This checklist covers all the essential printing marketing collateral your business needs to stand out and succeed.
1. Business Cards – Your First Impression Matters
A well-designed business card is a must-have for networking, client meetings, and events. It should include your logo, contact details, and brand colours for consistency.
- Use high-quality stock to enhance professionalism
- Consider special finishes like matte, gloss, or embossing for impact
- Make sure the design is print-ready with proper bleed and margins
A strong business card helps create connections that last beyond the first meeting, making it one of the most important print materials for any business.
2. Flyers & Brochures – Showcase Your Brand Story
Whether you’re launching a new product, promoting a sale, or introducing your brand, flyers and brochures help communicate your message effectively.
- Flyers work well for quick promotions and handouts
- 6pp and 4pp brochures are ideal for explaining services, pricing, or product details
- Use high-quality images and a strong call to action to encourage engagement
3. Signage – Grab Attention Instantly
If you have a physical location or attend events, signage is key. From A-Frames outside your shop to banners at events, the right signage will help draw in potential customers.
- Corflute signs for temporary promotions or directional signage
- Vinyl and PVC signage for long-term durability
- A-Frames for sidewalk advertising and high-traffic areas
The best signage isn’t just eye-catching—it’s designed for maximum visibility and impact.
4. Branded Stationery – Stay Professional
Branded stationery adds a level of professionalism to your customer interactions. Even small businesses benefit from having letterheads, envelopes and notepads to reinforce their brand identity.
- Letterheads and envelopes for invoices, proposals, and official correspondence
- Notepads for giveaways, internal use, or client meetings
- Spiral and wire-bound books for manuals, reports, or presentations
Strong branding across your materials helps reinforce trust, credibility, and a polished image.
5. Promotional Materials – Make Your Brand Memorable
Giveaways and branded merchandise can help your business stay top-of-mind. Consider:
- Pull-up banners for trade shows and conferences
- Contour-cut corflute signage for unique, eye-catching branding
- Posters for promotional displays
- Postcards for fun and creative promotions or special offers
If you’re in retail, you’ll want to ensure your sale signage is effective without overwhelming customers—well-designed print materials can make all the difference.
6. Event Marketing Materials & Other Essentials
If you’re hosting or attending an event, you’ll need event-specific marketing collateral to promote and create brand awareness.
- Menus can be printed as 6pp or 4pp brochures for a polished look
- Tickets and invitations work well on folded cards or flyers
- Bollard covers are great for outdoor advertising
- Display cubes help create engaging branded spaces
Planning an event? Make sure you’ve got the right flyers, posters, and banners to draw a crowd and leave an impression.
Build Your Marketing Kit the Right Way
Having the right print marketing collateral ensures your business looks professional, attracts more customers, and strengthens brand recognition.
Explore our full range of print products to set your business up for success and make a lasting impression from day one.
